![]() ![]() ![]() The truth is most of us are battling each other every day for a edge that will win us run of the mill production work, corporate films and weddings. While many of us envision ourselves as cinematic mastermind auteurs, just waiting for that breakthrough that will propel us into the limelight. Those who apply a bit of strategic foresight can get ahead of the game, and ahead of the pack. What’s of even more interest to most of us is where the technology is headed. There is much to be said about the history of the technology we have all come to know, love and rely on for our livelihoods, livelihoods many of us have thanks to the industrial upset and disruption these technologies have caused. I fell in love the day I saw the first 4K DALSA Origin camera at NAB in 2003, so that’s already 12 years ago. The digital cinema revolution spans arguably over a decade of large sensor technological innovation and evolution. There is no such thing as the perfect camera, and today more than ever it’s about picking the right tool for the job according to the features you need and the budget you have.
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